VALUE SALES PRESENTATION (VSP)
Value. Service. Price.
Insurance is about three major areas: The Value you receive, the Service you get, and the Price you pay. Welcome to the VSP (ValueSalesPresentation). One platform that provides you with presentation tools and video training to help you look like the professional you are in front of your client.
Price is important I think we all would agree. However, MOST consumers WILL pay more if they truly understand the value (or lack thereof) of what they are paying for. The VSP process and platform will help you get a YES at the end of your property and casualty presentations, even if your price is higher.
Is that not the pinnacle of property and casualty sales?
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MORE FEEDBACK FROM AGENTS & MANAGERS
Value Sales Presentation Builder offers modern sales techniques, innovative software, and powerful presentation tools that help all agents become more polished and professional. In the VSP presentation, clients are shown how to understand and appreciate the value of their insurance protection, and not just focus on the costs. At the end of every meeting, my clients consistently express that I should be charging them double based on the value I am presenting. Your techniques get me a WIN every time!
I have a new agent using the VSP who is having a very successful week. His last appointment was a referral for auto, home and life. He quoted apples-to-apples and her prior insurance premium was lower, so he decided to use the VSP process and training. He recommended 7X the coverage as you teach and closed the deal. It’s so easy for agents to concentrate only on price, but using the VSP provides a way to make a win for both the client and the agent. Mark, thank you for all you do and please know you are making a difference in so many agents and clients lives… as well as mine.
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